Pengaruh Experiental Marketing, Perceived Quality dan Advertising Terhadap Purchase Intention Pada Konsumen Starbuck Coffee Di Sidoajo

Achmadi, Aldian Masrur (2019) Pengaruh Experiental Marketing, Perceived Quality dan Advertising Terhadap Purchase Intention Pada Konsumen Starbuck Coffee Di Sidoajo. Skripsi thesis, Universitas PGRI Adi Buana Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Experiental Marketing, Perceived Quality dan Advertising Terhadap Purchase Intention Pada Starbuck Coffee di Sidoarjo. Sampel pada penelitian ini sebanyak 112 responden. Teknik pengambilan sampel yaitu menggunakan Acciddental Sampling. Hasil analisis data menggunakan uji-t, disimpulkan bahwa variabel Experiental Marketing, Perceived Quality dan Advertising berpengaruh siignifikan Terhadap Purchase Intention dengan hasil Experiental Marketing nilai signifikan sebesar 0.000, Perceived Quality nilai signifikan sebesar 0.046 dan Advertising nilai signifikan sebesar 0.000, sedangkan untuk uji f simultan diperoleh nilai signifikan 0.000. jadi dapat diartikan variabel Experiental Marketing, Perceived Quality dan Advertising Terhadap Purchase Intention Pada Starbuck Coffee di Sidoarjo. Kata kunci: Experiental Marketing, Perceived Quality, Advertising dan Purchase Intention

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User:	Endah Yuni PERPUS
Date Deposited:	18 Jan 2023 07:23
Last Modified:	18 Jan 2023 07:23
URI:	https://repository.unipasby.ac.id/id/eprint/3816

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