Kusumawardani, Riesta Rosalina (2021) Pengaruh Social Distancing, Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Sabun Merek Lifebuoy Pada Alfamart Jemur Wonosari Surabaya. Skripsi thesis, Universitas PGRI Adi Buana Surabaya.
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Abstract
Dijelaskan riset ini menganalisa Social Distancing,
WOM, Kualitas Produk terhadap Keputusan Pembelian sabun
lifeboy alfamart Jemur Wonosari Surabaya 2020. riset ini
memakai pendekatan kuantitatif deskriptif, Adapun jumlah
populasi yakni tidak diketahui, riset ini dilaksanakan bulan
Juni-Juli 2020. Didapatkan hasil social distancing thitung 3,563,serta Sig. ,001<05. WOM thitung 2,352, serta Sig. ,022 <05.Kualitas produk thitung 5,113, serta Sig. ,000 <05. Uji-fdidapatkan hasil fhitung 67,404 serta Sig. ,000<05.
Kata Kunci: Social Distancing, WOM, Kualitas Produk &
Keputusan Pembelian
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Manajemen |
| Depositing User: | Endah Yuni PERPUS |
| Date Deposited: | 20 Sep 2022 08:30 |
| Last Modified: | 01 Dec 2022 08:03 |
| URI: | https://repository.unipasby.ac.id/id/eprint/785 |
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