PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN MINUMAN DI KEDAI ES.TEH INDONESIA MOJOKERTO

RAMADHANI, PUTRESYA DWI (2022) PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN MINUMAN DI KEDAI ES.TEH INDONESIA MOJOKERTO. Skripsi thesis, UNIVERSITAS PGRI ADI BUANA SURABAYA.

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Official URL: https://unipasby.ac.id/

Abstract

Today's business development is increasingly advanced, so the
increasingly fierce competition in the business world is very fast and
sustainable. In business, of course, determine the aspects that affect
customer satisfaction to meet these needs. This study aims to determine
the effect of Price (X1), Product Quality (X2), Service Quality (X3) on
Consumer Satisfaction (Y) in purchasing beverages at Kedai Es.Teh
Indonesia Mojokerto. This research is an explanatory research using
survey method. The population of this research is all consumers who buy
drinks at Indonesian es.teh shops and the sample used is 108
respondents. The technique used in sampling is the Acidental Sampling
technique. The data obtained in the study using a questionnaire, then
processed using SPSS version 22. The results show that price, product
quality and service quality have a significant effect on consumer
satisfaction, which is simultaneously or partially and is proven true.
Keywords: Price, Product Quality, Service Quality and Consumer
Satisfaction.

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Retno Sulistyanto PERPUS
Date Deposited: 22 Dec 2022 10:31
Last Modified: 27 Dec 2022 06:22
URI: https://repository.unipasby.ac.id/id/eprint/3257

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