Pengaruh Celebrity Endorser dan Electronic Word Of Mouth Terhadap Brand Image Pembelian Produk Pixy Kosmetik di Carissa Store Surabaya

Putra, Rendika Rahmadya (2020) Pengaruh Celebrity Endorser dan Electronic Word Of Mouth Terhadap Brand Image Pembelian Produk Pixy Kosmetik di Carissa Store Surabaya. Skripsi thesis, UNIVERSITAS PGRI ADI BUANA SURABAYA.

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Abstract

Dijelaskan pengaruh Celebrity Endorser dan EWOM terhadap
Brand Image Pembelian Produk Pixy Kosmetik Di Carissa Store
Surabaya. Populasi penelitian ini konsumen pada pengguna pixy
kosmetik Carissa store Surabaya. Jumlah responden berjumlah
108 orang. Hasil thitung celebrity endorser 4.007 dengan sig. ,000.
Hasil thitung E-wom 4.969. Dijelaskan bahwa secara parsial dan
simultan celebrity endorser dan electronic word of mouth
berpengaruh signifikan dan positif secara simultan terhadap
brand image pada produk kosmetik pixy di carissa store Surabaya.
Kata kunci: celebrity endorser, electronic word of mouth, brand
image, kuantitatif, accidental sampling

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Kadek Ayu PERPUS
Date Deposited: 22 Dec 2022 07:30
Last Modified: 22 Dec 2022 07:30
URI: https://repository.unipasby.ac.id/id/eprint/3317

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