PENGARUH GAYA HIDUP, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK VIVO (Studi Kasus pada Konsumen Vivo di Desa Sapeken Kabupaten Sumenep)

LUKMANA, HENDRA (2020) PENGARUH GAYA HIDUP, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK VIVO (Studi Kasus pada Konsumen Vivo di Desa Sapeken Kabupaten Sumenep). Skripsi thesis, UNIVERSITAS PGRI ADI BUANA SURABAYA.

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Abstract

Kata Kunci : Gaya Hidup, Citra Merk, Harga dan Keputusan Pembelian

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Kadek Ayu PERPUS
Date Deposited: 27 Dec 2022 02:38
Last Modified: 27 Dec 2022 02:58
URI: https://repository.unipasby.ac.id/id/eprint/3466

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